Owner-Built Construction Management
With 30+ years of remodeling experience, Owner-Built helps homeowners save up to 25% by being part of the process. We rebuilt their website and showcased testimonials to build trust and attract new clients.
We had the opportunity to work with Owner-Built Construction Management shortly after the company transitioned to new ownership. With a history spanning more than 30 years, the company has been helping homeowners and businesses with remodeling projects. Their unique model allows owners to be directly involved in the process, reducing general contractor costs and saving clients up to 25% on their remodels — while still delivering the quality and control people want when creating their dream space.
Owner-Built continues to serve clients across the Minneapolis area with a focus on kitchens, bathrooms, and custom remodeling. Their goals moving forward include expanding awareness of their cost-saving approach, building trust with new homeowners, and showcasing more of their completed work.
Web Development
When Owner-Built approached us, their site wasn’t clearly communicating their unique value. Our goal was to rebuild the website so that prospective clients could immediately understand both the savings and the hands-on approach that set the company apart.
We made it simple for clients to reach out with prominent click-to-call buttons and contact forms. We also created a structure that guides people step-by-step through the Owner-Built process, making it easy to see how their involvement translates into real cost savings.
Portfolio + Testimonials
Remodeling decisions are often driven by trust and past results, so building out strong portfolio pages was a big priority. We designed sections to highlight completed projects and integrated client testimonials that showcase the excellent experiences past customers have had.
The site is now structured to continually grow as new projects are completed, giving Owner-Built an ongoing way to demonstrate their expertise and build credibility with future clients.
Automation + Follow-Up
Beyond the website, we also set up automation systems to strengthen Owner-Built’s lead management. Every new lead now receives a text message and email letting them know a team member will reach out shortly. The system also provides the Owner-Built team with a centralized dashboard of inbound leads and the ability to send drip campaigns to prospects who may be months away from starting their project.
This is critical in construction, where buying cycles are long and clients often need multiple touchpoints before they’re ready to move forward. Automation ensures no lead slips through the cracks and that every prospect feels cared for from day one.
Looking Ahead
Owner-Built Construction Management is now positioned with a site and systems that reflect their legacy and unique approach. Their focus going forward is to expand their reach in the Minneapolis market, attract homeowners looking for both value and quality, and continue building long-term trust through transparency, results, and strong communication.
