Optimal Tan + Wellness
We helped launch Optimal’s wellness spa with a website showcasing premium services like red light therapy, cold plunge, and hydro massage. The prioirty was to help educate the community about benifits and quality of service.
We had the opportunity to work with Optimal Tan + Wellness during the launch of their brand-new wellness spa in a small community. As the first of its kind in the area, the spa brought premium services typically found in larger markets — making it critical that their online presence reflected the same level of quality and sophistication.
From affordable memberships to advanced treatments, Optimal wanted to clearly showcase everything they had to offer. Their future goals include expanding awareness, educating the community about the benefits of their services, and continuing to grow their membership base.
Web Development
Since Optimal was introducing a new concept to the community, the website needed to both educate and inspire. Services like infrared saunas, red light therapy, and cold plunge were unfamiliar to many potential guests, so the site had to clearly explain the benefits of each while presenting them in a way that felt high-end and approachable.
We built a site that not only highlighted their full service menu — from UV tanning and hydro massage to spray tanning — but also emphasized the premium quality of their machines and treatments. This balance ensured that guests understood the value behind the pricing and felt confident in booking.
Memberships + Guest Experience
Optimal’s business model revolves around affordable memberships that provide access to their full range of wellness services. The website was structured to make those options easy to understand and sign up for, helping guests see the value of joining.
We also designed the site to reflect the experience inside the spa: modern, calming, and focused on wellness. That way, the first impression online matched the in-person experience.
Looking Ahead
Launched in September 2025, Optimal Tan + Wellness is now poised to grow into a cornerstone of their community’s wellness scene. We look forward to continuing our partnership by adding new imagery, showcasing guest results, and highlighting future service expansions.
